Brand Style Guides

A brand style guide is an essential tool for maintaining consistency and coherence in your brand’s visual identity. It serves as a comprehensive reference that outlines the guidelines and specifications for your brand’s logo usage, color palette, typography, imagery, and more. In this guide, we will take you through our process of creating effective brand style guides that empower businesses to maintain a strong and cohesive brand presence.

Developing a brand style guide involves a meticulous process of capturing and defining the visual elements that make up your brand’s identity. Our team of branding experts understands the significance of a well-crafted brand style guide in ensuring consistent brand representation across various platforms. Through this process, we aim to provide you with a comprehensive resource that not only enhances brand recognition but also enables effective brand communication.

Our Process

Phase 1


During the discovery phase, we immerse ourselves in understanding your brand identity, values, target audience, and overall brand positioning. We conduct in-depth interviews and workshops with your team to gain insights into your brand’s visual preferences, tone, and messaging. This phase allows us to gather the necessary information and align our understanding with your brand’s essence.

Phase 2

Design Development

Once we have a clear understanding of your brand, we move on to the design development phase. Here, we create visual concepts that capture the personality and essence of your brand. We explore various logo variations, color palettes, typography options, and other visual elements to create a cohesive and impactful brand identity. Through collaborative discussions and iterations, we refine the designs to ensure they reflect your brand’s unique attributes.

Phase 3


In the creation phase, we compile all the visual specifications and design principles into a comprehensive brand style guide. This guide serves as a reference manual that outlines how your brand should be represented across different media channels. It covers guidelines on logo usage, color codes, typography usage, imagery styles, iconography, and any other relevant design elements. The brand style guide ensures consistency and coherence in your brand’s visual representation, whether it’s for in-house use or for third-party vendors,

Answers to your questions…

Here you can find answers to frequently asked questions. if you still have any questions or would like to clarify project details, send us an email, and our team will get back to you shortly.

Why do I need a brand style guide?
A brand style guide is crucial for maintaining consistency and coherence in your brand’s visual identity. It serves as a reference document that provides guidelines on logo usage, color palette, typography, and other design elements. It ensures that your brand is represented consistently across various platforms, resulting in a stronger brand identity and recognition.
Can you create a brand style guide for an existing brand?
Absolutely! Whether you have an established brand or are starting from scratch, we can create a brand style guide tailored to your needs. For existing brands, we assess your current visual identity and design elements and incorporate them into the brand style guide while ensuring improvements, updates, and consistency.
How will a brand style guide benefit my business?
A brand style guide offers several benefits, including maintaining consistency in your brand’s visual representation, improving brand recognition, strengthening brand loyalty, streamlining design processes, enabling brand consistency across different platforms, and ensuring that your brand identity is effectively communicated to both internal and external stakeholders.
Can I update my brand style guide in the future?
Yes, brand style guides should evolve and adapt along with your brand. As your brand grows and changes, it may be necessary to update your brand style guide to reflect new design elements, brand positioning, or market trends. We provide ongoing support and can assist you in updating your brand style guide as needed.

Itching to talk about
your next project?

Please enable JavaScript in your browser to complete this form.

Personal Details

£10 Off

Sign-up for £10 off your first order

Sign up to marketing and receive £10 off your first Promoworx order. Offer valid for new customers on orders over £75.

Terms & Conditions apply.

You have Successfully Subscribed!

Pin It on Pinterest