INTRODUCTION TO DIGITAL
We live in a digital world, completely surrounded by streams and channels of digital data constantly trying to relay messages to us. None of this is by chance. Instead, each message, each piece of data is scientifically calculated to elicit certain emotions and reactions from us. No wonder so many of us feel overwhelmed in these digital days.
THE NATURE OF CONTENT
Marketing is always transforming and adapting to its audiences. Content has, over a relatively short space of time, become shorter, faster and more direct as we have adapted and come to expect a continuous flow of bite-sized information. Brands are battling over the same space in the collective consciousness but having a fraction of the time to do so.
Visually lead content is therefore vital in enabling these quick transactions to take place. Visuals take no prisoners when it comes to instantly reaching audiences across multiple platforms. Text heavy pages cannot swiftly distribute impactful messages and here are a few basic calculations as to why:
THE VISUAL PRODIGY: VIDEO
Here’s where we introduce a video – watch carefully:
DIGITAL HOMEWORK
If this has piqued your interest in making your content work harder for you with video marketing, here’s some links for further reading. Or you can simply call your friendly Promoworx team on 0208 530 1500
Why online video is the future of content marketing
How Video Marketing Creates Immediate SEO Results
