As a business owner, you know you need SEO. And partnering with the right SEO agency can boost your organic traffic, move you up the Google rankings and improve user experience. Get it wrong, and it could have significant consequences for the growth of your business. Here’s what you need to be on the lookout for in a reputable SEO agency.
Look for an SEO agency that can meet your goals
Try finding a company that can develop a concrete strategy to ensure they can meet your goals.
SEO is an ongoing process, and your business needs to be clear on what you want to achieve. For example, do you have a problem with bounce rate, or are you looking to rank for specific keywords? Is your goal to increase ad revenue or boost your social media profile?
Defining clear goals will help you shortlist SEO agencies with the skillset you need.
Avoid companies that offer ‘magic SEO’
It might seem obvious, but there is no magic wand when it comes to effective SEO. Achieving good SEO isn’t about the ‘dark arts’. It’s all about attention to detail and a deep understanding of how search engines work.
Your SEO company should be agile, responsive and never give you 100% guarantees of overnight ranking success.
Don’t trust Google rankings
It might seem counterintuitive to ignore how well an SEO agency performs on Google rankings but hear us out. Real SEO specialists are far too busy optimising sites for their clients to worry about their own SEO.
Look for SEO consultants in London with an established client list. They’re the companies that have long-term experience and don’t need to try hard to attract new clients or buy their way onto ‘best ranked’ or ‘top ten’ lists.
And the way you find out about those SEO companies? Good old-fashioned word of mouth. Ask around your professional network and other businesses in your field which SEO consultant they’d recommend. Then take a look at the agency’s case studies and certifications to double-check that they offer the services your business needs.
Choose an SEO agency that communicates effectively
Yes, you have access to Google Analytics and the other tools you’re using to measure KPIs. But you’re working with an SEO agency because you need an effective and trustworthy company to analyse the data for you.
Bear in mind that SEO isn’t a ‘one and done’ process. Instead, working with the right agency should be the start of a constructive relationship that relies on excellent communication.
Work with the White Hats
Any SEO consultant can get you the results you want fast. But they’ll rely on so-called Black Hat SEO like buying links and cloaking to do it. Once Google bots get wise to these unethical practices, Google will demote your website, and you’ll pay a heavy price in loss of traffic and revenue.
Ask your agency upfront about the kinds of SEO strategies they intend to use. If their practices seem unethical or manipulative, or they can’t be explained in terms you understand, then the alarm bells should start ringing. On the other hand, companies that use ethical SEO practices shouldn’t have any problem fully outlining their practices.
SEO is crucial, so work with Promoworx
Over 25% of Google users click on the first result. That’s how critical SEO is for your business. And while it can seem daunting, finding the right agency can turn your brand from good to great. At Promoworx, we offer SEO services in London for business’s who want to make their SEO as straightforward as possible. To find out more, contact us now.
