Shedo Coffee Shade grown coffee. For beans that care about your health and the planet
Shedo is a Japanese coffee brand that focuses on shade-grown coffee and its benefits for both health and the environment. Shedo emphasises its commitment to sustainability and promoting Japanese culture through its products.
Our approach
Developing the brand identity for Shedo is rooted in a deep understanding of the essence and values of the brand. We began with extensive research and exploration of the Japanese culture, the coffee industry, shade-grown coffee cultivation, and the benefits it brings to both health and the environment. This knowledge forms the foundation of our brand strategy, allowing us to effectively communicate Shedo’s commitment to the health and sustainability aspect of their product and ultimately promoting Japanese culture.
The result is a brand identity that authentically represents Shedo Coffee’s values, communicates its unique proposition, and captivates the audience, positioning the brand for success in the competitive coffee industry.
