Ecommerce website design can make or break a business and affects how customers perceive brands. That’s why, in this short guide, we’ll show you how to improve your e-commerce website design – resulting in a better customer experience (and hopefully more sales).
1. Is your checkout secure?
You know your website is safe. But your customers don’t. And it’s at the checkout stage they can drop out – because they’re worried their payment information could fall into the wrong hands.
To make their shopping experience more reassuring, do these two things:
- Make sure your website is SSL protected. That way, shoppers will know their details are safer from hackers.
- Add an information box that tells customers what steps you’ve taken: ‘this site is secure and encrypted for your protection.’
Make these features part of your e-commerce website design and shoppers are more likely to trust your brand.
2. How good is your UX?
UX is shorthand for user experience. Customers should find navigating your website a breeze. If their experience is poor, they won’t be able to make purchases (and are unlikely to come back).
So, how can you create a seamless customer experience? Use a clear and compelling headline on your homepage that tells customers they’re in the right place. Then direct them to the right area of your website using a simple CTA – like ‘Get Started.’
Dropdown menus are an essential part of e-commerce website design too. They make websites look less cluttered, revealing information only when a customer hovers over the menu area.
3. Don’t forget about customer service
If your customers have questions, will they be able to get the support they need? If not, you’ll lose them.
Here are three ways to make your e-commerce web design more customer-friendly:
- Create an FAQS page where customers can go to find out more.
- Install a chatbot, so they can contact your team directly.
- Put contact details somewhere prominent.
Follow these rules and your customers will feel more informed – and less annoyed.
4. Include filtering options
Filters help customers find products faster. Neglect to include these, and your customers will become frustrated. The trick is to make the filters broad enough to encompass your product range – but, at the same time, specific enough to be useful.
5. Choose the right CMS
Not all content management systems are created equally. Does your software cater to customer needs – or let down the user experience entirely? If yours isn’t responsive enough, it’s time to hire a web design agency with a deep knowledge of e-commerce.
In the meantime, you may want to check out some of the top-rated content management products.
Other tips:
- Make your brand visible and more credible. Integrate social media buttons into your e-commerce web design to gain more followers and widen the exposure of your company.
- Address your customers’ pain points. What are their problems and how will you solve them? Short, clear, focussed messaging will help you demonstrate how.
- Is your e-commerce site web responsive? Most consumers browse with their smartphones. If your website isn’t optimised for mobile devices, you’ll be missing out on a large chunk of your target market.
Need help with your e-commerce web design?
Then contact the Promoworx team today. We can help with web design, branding, print, and much more. Send us a message and we’ll get back to you as a priority.
