Marketing material is what gets you more jobs and more money. But are you capitalising on it as well as you could do? Whether it’s a flyer, or a website, you have 5-15 seconds to capture the attention your customers. If they do not find what they are looking for immediately, they will click to the next site or throw your flyer in the bin. Having a professional look and feel will draw in more customers, as people will equate quality written marketing – materials such as a polished website – with quality products or services.
Writing is something that most people can do, it’s easy enough to learn, but it’s hard to master. Hiring professional writers is similar to hiring professional painters, barbers, cooks, etc. We can probably do all of these things ourselves but when we’re trying for that professional look and feel, we need to hire a professional. In other words, if you are going to take the trouble to have a website, or anything that requires written content that is designed to attract clients, why not complete it with a polished look and feel?
In today’s Information Age, we are bombarded with so much material that our attention span has shrunk, especially within an online medium. So hurrah for the copywriters who come to our rescue! Copywriters know how to effectively write and to add keywords to your content in such a way as to attract and appeal to prospective customers, and make it easier for them to find you online. Many people feel safer in writing their own copy, as they know everything about their business, but more often than not they will be too complex and scare away those who will feel as if they don’t even know enough to interact with your business. Professional copywriters write objectively and can see the entire picture of what needs to be altered, edited, or enhanced. In most situations, those who are business owners – or part of that business – need to metaphorically step away from the business and allow a professional to polish their information in order to have the best possible content that will attract more customers.
We would love to introduce you to our local copywriter who can get your words sparkling!
Call us on 020 8530 1500 for more information.