Business can be tough and competitive. With so many networking events and business meetings, your business card is a vital step to securing new business. Your card speaks for you and helps people remember you after you’ve gone. So it’s important that your business card works just as hard as you do. Following these simple tips will help you design a unique business card that will be remembered even in the largest pile.
1. Your company name should be centre stage, along with your logo if you have one (if you don’t, talk to us. We love designing logos! Take a quick peak at our portfolio). Brand recognition is key in business and you’ll need to ensure that people know who you are.
2. Don’t assume that people can guess what you do from your company name. Having a company name like, “Handy Man Services” is probably quite straight forward but if your company name is not obvious or abbreviated, then spell it out for people. Perhaps include 2-3 short bullet points about your services or list some of your products.
3. Lots of negative space – but it does not have to be white – and simple type can go a long way. The keep-it-simple design philosophy is often one of the best when it comes to small spaces. White space also allows people to note details on your card enabling them to remember you (“Met on [date] at [location]”)
4. Create contrast with colour. Stick to one or two colours for the text on your business cards to give them a modern and sophisticated look. Keep your colour scheme consistent throughout your marketing (stationery, leaflets, website) to develop a professional image of yourself.
5. The paper you choose for your cards can make a huge difference in how your card is perceived. Finishes such as Spot UV, embossing and foil blocking can add style and sophistication to your business cards. Sometimes they look so good you won’t want to give them away!
6. Double check everything! There is no room for error or typos on a business card. Make sure the copy is perfect. Having errors will devalue your company’s credibility. Have a few people look over the card before the final sign off.
7. Unless you are going for a custom shape or cut it’s important to use a standard size card, UK business cards are 55mm x 85mm. If you are thinking about being creative, chose something that promotes what you do.
Take a look at our pinterest account for some custom card ideas – Pinterest
