Social media is a blur of tweets, shares and content. No longer is it just used by the young and the restless. It is global and embedded in every corner of the web. Because it has become such a global phenomenon, it is not only a consistent form of communication between people, but a consistent form of communication between organisations and their customers. Social media is an important necessity not only to circulate your marketing campaigns to your target audience, but maintain communication with your customers on a more personal level.
A few quick facts about the growth of social media:
a. 72% of all internet users are now active on social media
b. registered facebook users grew from 1 million in 2004 to a staggering 1.15 billion in 2014.
c. registered twitter users grew from 6 million in 2008 to 555 million in 2014!
d. 93% of marketing departments & companies use social media as their campaigns main platform
e. the average amount of time spent on social media: 16 minutes every hour
f. 45 to 54 year olds increased their usage on social media by 56% since 2012
So with so much of the world online chatting about everything under the sun including your customers chatting about you, why not make sure you’re part of the conversation? Social media creates the opportunity for your target market to collect and converse in one place. Not only does this make your job of reaching your direct clientele easier, it allows you to ensure your are delivering the right message to the right people. And better yet? It gives you the opportunity to create a face for your organisation allowing for customers to feel like they have more of a direct connection with you than any other company.
There has been massive and tremendous growth for social media since it began in 2004. There is no question about it, social media is here to stay and it is now a vital part of any companies success.
We would recommend you spend some time working out a social media schedule to help you get to grips with the structure of your posts and tweets. Ask us if you need any help getting started, we have free templates that can help.