Love it or hate it, social media isn’t going anywhere. You may proclaim yourself a ‘technophobe’ and proudly tell people you thought ‘hashtagging’ was something people did in the sixties, or you may have dabbled in social media but never quite got the hang of it. But if at first you don’t succeed…
What works for one business won’t necessarily work for another. There is no magic formula to social media success. Like so many other forms of promotion – it is about making it work for you. However, there are a number of social media wins that any business can benefit from.
Here’s our official Promoworx Top Five Social Media Wins:
Increased interaction with your target markets
You may not be a prolific social media user (yet) but you can bet your bottom dollar that many of your customers and prospects are glued to their newsfeeds 24/7. That means you can interact with them, en masse, in real time, for FREE. Just remember that what you say is public so it’s a good idea to think about the image, tone of voice and messages you want to convey and keep it consistent. If you’re unsure, Promoworx can give you advice on the right tone and messages for your business.
A stronger brand
The way your social media accounts look is important. It makes us want to weep a little when we see businesses with fantastic branding letting themselves down with ‘home made’ social media profiles. In fact, many customers may first ‘meet’ you via social media. First impressions count. We’ve designed many social media banners and profiles for our customers over the years and we’d love to do the same for you.
Increased trust in you and your brand
The best thing about social media is that you can join in any conversation. This is where you get to publically demonstrate that you are the expert in your field. Whether you are giving advice or answering an enquiry – it is your chance to shine. Spontaneously demonstrating your expertise earns you the sort of credibility that money can’t buy. Make sure you know your social media etiquette, have thought through what you are going to say and avoid ‘spamming’. If you’d like more advice on this – talk to us.
Improved Google ranking
Many people are unaware that their social media profile can enhance their Google search ranking. Having your website pages recommended by others on social media is just one way of doing this. As with all Search Engine Optimisation techniques, authenticity and putting the time in is key. But it all adds up. Luckily Promoworx has teamed up with SEO experts. So if knocking your competitors off the top slot in Google is your internet dream come true, we can help.
Raised profile and a wider network of contacts
The best thing about social media is that it’s social. ‘Broadcasting’ announcement after announcement about your business is great if you have thousands of followers hanging on your every word. But if you’re still building your profile, social media is a powerful networking tool. Shout about other organisations, pay compliments, say hello to new followers, post things that will interest them. Politeness costs nothing and, when it comes to social media, it can earn you valuable new contacts, allies and customers.
If this has piqued your interest, we’d love to help you set-up your profiles, give you advice and start you off with a strategy designed to work for you and your business. We can even help write and schedule posts for you.
Call us on 020 8530 1500 or pop in to our South Woodford studios for a chat. We do real life conversations as well as virtual ones. And don’t forget to check out our social media platforms where you can get lots more advice like this: